Project: BBB Cycling rebranding and redesign
Client: BBB Cycling
Role: Lead agency and Strategy Consultation
Sport: Cycling

BBB Parts, a Dutch producer of cycling components, clothing and accessories that is distributed to 39 countries worldwide, approached First Tracks to be their main marketing and communication agency. BBB once entered the market as a low-cost alternative to high-end cycling brands, but has slowly but surely upgraded it's products and brand. Now was time to sync their message and branding to fit this new environment.

First Tracks was responsible for strategy. We chose for an all-round refinement of their main logo, pay-off, house style and rebranding from BBB Parts to BBB Cycling. Design by the fine people of Yazoka Graphic Design Studio.