Project: Powderchase, winter 2010/2011
Client: private
Role: Concept and Execution
Sport: Skiing and Snowboarding

Powderchase is a travel concept that challenges traditional standards for the travel industry. Clients book a date without actually knowing where the trip will take them. The Powderchase organisation decides in the last 48-24 hours what the final location will be, based on snowfall forecasts. Thus virtually guaranteeing fresh powdersnow. Accomodation and moutainguides are then organised to assure safe and responsible off-piste riding.

The concept is succesful and usually books out of its available spots in less than a week at the beginning of the season.