Project: UP/DOWN Mountainbike magazine
Client: Soul Media
Role: concept development, editorial and photo departments, art direction
Sport: Mountainbiking

In assignment for Soul Media, a Dutch publisher of special interest magazines for dedicated action sports, we developed a concept for a mountainbiking magazine they wished to add to their portfolio. Drawing inspiration from surf and freeskiing magazines First Tracks developed a magazine concept that pushes the visual and editorial content for the rather stale Dutch mountainbike landscape. Magazine design by OK200.