Project: BBB Cycling product book
Client: BBB Cycling
Role: Lead agency, production and traffic
Sport: Cycling

For the second year in a row we set ourselves to the gargantuan task of producing BBB Cycling's new yearly product book. A 184-page brand bible that showcases virtually every single one of BBB's 1500+ cycling products. Thirteen versions of the book, produced in eleven languages result in 2366 pages of BBB brand goodness.

Time for a beer!