Project: BBB Cycling Story Book
Client: BBB Cycling
Role: Lead agency, production, photography and traffic
Sport: Cycling

This year we took a fresh approach for BBB Cycling's story book. The story book being a print publication that was to be sealed in with the largest cycling-specific publications in several countries, we decided to show more of the cyclists that make up BBB Cycling and thus build the brand's story. With cyclists as diverse as one of the company's product designers to pro road cyclists a great spread of storytelling potential was tapped in to. Partly produced with copy from Antje Veld, photography from Michiel and designed by Yazoka, All About Cycling was produced in five languages for distribution throughout central Europe.