Project: UP/DOWN mountainbike magazine
Client: Soul Media
Role: developing an 'exciting' add-on concept for trade show season
Sport: moutainbiking

Introduced in the final issue of the year, the UP/DOWN 69, a list of the 69 most desirable products in mountainbiking was let loose on an unsuspecting audience and mountainbiking market. Benefitting from stunning product photography from one of First Track's regulars Joris Lugtigheid/ OK200 decided to pull out all the stops on graphic design and with a seemless integration at Netherland's most important cycling show, Bikemotion Benelux, it's looking to become an instant classic.