Project: UP/DOWN mountainbike magazine
Client: Soul Media
Role: running editorial department
Sport: moutainbiking

Another year of producing four issues of UP/DOWN mountainbike magazine for Soul Media.

This year the focus was on lifting the execution of the magazine to a higher level. Even better stories, better writing, better photography and in the process bringing mountainbike journalism in The Netherlands to a higher level. Great effort was involved in broadening the professional network of the editorial departement, including more PR kingpins and working closely together with brand PR and communication departments to bring in the latest scoops. All the while keeping the final magazine as real and authentic as it can be.