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Who is First Tracks? : First Tracks - Action Sports

First Tracks is Bas Rotgans, a guy who has more than two decades of experience in the action sports industry. From humble beginnings as a demo tech, through sales repping, media, event management to action sports marketing. He combines an encyclopedic knowledge about action sports, athletes and events with and in-depth vision on where brands are or should be heading. His focus is on brand strategy, idea creation and development of properties. He loves to ride and build bikes and rip around in deep powder snow.


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