First Tracks is me, Bas Rotgans. For more than two decades I've made my mark in sports and through content (before it was even called that). I combine an encyclopedic knowledge about sports, athletes and events with a sixth sense for tasty content that fits brand messages. My focus is on brand strategy, concept creation and policing, and masterful execution. Always created from brand authenticity and integrity, don't expect fluff from me.

I love to ride and build bikes over crazy distances and rip around in deep powder snow.